الابتكار: مقدمة قصيرة جدًّا مارك دودجسون وديفيد جان

الكاتب: كوكب المنى تاريخ النشر: أكتوبر 23, 2020 آخر تحديث: أكتوبر 23, 2020 وقت القراءة:

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الابتكار: مقدمة قصيرة جدًّا
مارك دودجسون وديفيد جان

ترجمة زينب عاطف

مراجعة إيمان عبد الغني نجم

ماذا يعني الابتكار؟ وكيف ولماذا يؤثر في حياتنا وعملنا بمثل هذا القدر من العمق؟

يشرح هذا الكتاب معنى الابتكار، ويوضح الأساليب التي يغير بها عالمنا على نحو متواصل، ويفحص كيفية وأسباب حدوثه، ومَن الذي يحدثه، وكيف يمكن السعي من أجل تحقيقه، وما هي نتائجه، سواء الإيجابية أو السلبية. إن الابتكار أمر شديد الصعوبة والفشل في تحقيقه شيء شائع، إلا أنه ضروري من أجل إحراز التقدم على الصعيدين الاجتماعي والاقتصادي.

وفي هذا الكتاب، يكشف المؤلفان مارك دودجسون وديفيد جان عن كيفية تطور إدراكنا للابتكار على مرِّ الزمن، ويدرسان كيفية استخدامه للتعامل مع التحديات العالمية التي ستواجهنا في المستقبل.

تحميل كتاب الابتكار: مقدمة قصيرة جدًّا مجانا

اقتصاد وتسويق

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